III. Impact Areas

Public Policy


We engage in public policy advocacy on issues affecting our business, our employees and our consumers. We have harnessed the power of our brand to mobilize policy makers and promote initiatives that align with our business strategy, corporate values and objectives across different policy areas. 

This section describes our positions on several key public policy issues, as well as our approach to political contributions and trade association memberships. 

Policy Advocacy

Free, Fair and Sustainable Trade

We advocate for free trade by seeking improvements in existing global, multilateral, regional and bilateral agreements, as well as by seeking new, innovative agreements and challenging protectionism. We believe free, fair and sustainable trade encourages growth, investment and innovation and serves the interests of workers and consumers globally. Our objectives include seeking the elimination or reduction of import duties, protecting intellectual property rights and establishing mechanisms that promote sustainable trade and growth. We also seek policies and government action that promote the efficient and secure transport of products. We believe we can help create opportunities for workers and communities by advocating for sensible labor and environmental provisions within trade agreements. For example, in Vietnam, we meet regularly with the Vietnam Ministry of Labor as they review and update their labor laws. This is a process undertaken by the government of Vietnam every five years. 


Nike supports efforts to create an efficient tax system by identifying and advocating for tax policies that allow us to be competitive in the global marketplace.  

Intellectual Property

We advocate for intellectual property policies that support innovation, development and consumer trust. For example, we have actively contributed to the Anti-Counterfeiting Trade Agreement, a new international treaty currently undergoing ratification in several countries. 


We have been a strong advocate of workplace nondiscrimination legislation for lesbian, gay, bisexual and transgendered employees in the territories and geographies where we have a significant employee base. In November 2011, we completed an extensive policy review of civil marriage in the U.S. and signed a business amicus brief that advocates for setting aside federal legislation prohibiting same-sex civil marriage.

Access to Sport

Our policy agenda also includes the promotion of access to sport and physical activity in the various geographies in which we operate. We build coalitions and encourage governments to develop policies that promote physical activity and education in schools and places for youth to play. 


Through partnering with governments and other stakeholders, we promote public policies that reward innovation, as well as sustainable business models that meet the expectations of our consumers. The key policy areas in which we focus are climate change; the sustainability of materials, products and supply chains; resource efficiency; and post-consumer waste.

Nike has been a committed member of the U.K.’s Sustainable Clothing Action Plan (SCAP) and is actively engaged in policy initiatives focusing on resource efficiency, sustainable transport and carbon footprinting. In the U.S., we helped to create Business for Innovative Climate and Energy Policy (BICEP), a business coalition that advocates for climate-change legislation.

Political Contributions and Trade Association Memberships

In 2011, we undertook an extensive review of our policies and practices regarding political contributions and trade-association memberships, as well as our policy positions. After this review, the Nike Board of Directors adopted a company policy on these issues. The new policy is available online at www.nikeinc.com.

In the U.S., we make state- and local-level political contributions primarily to ballot-measure campaigns and candidates in Oregon, where our world headquarters is located. Oregon contributions are listed at www.sos.state.or.us. We also contribute in a limited way to state and local candidates and ballot-measure campaigns in other states. Under current U.S. election law, employees of corporations can jointly donate to candidates through the creation of political action committees (PACs). Contributions from the NIKE, Inc. PAC are bipartisan and relatively modest, and are listed at www.fec.gov

In our global and territory policy hubs, we share – on applicable government registries and platforms – information about our policy advocacy, relevant trade-association memberships, and individuals engaged in lobbying or advocacy on behalf of NIKE, Inc.

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